mmetrics: Easy Computation of Marketing Metrics with Different Analysis Axis

Provides a mechanism for easy computation of marketing metrics. By default in this package, metrics for digital marketing (e.g. CTR (Click Through Rate), CVR (Conversion Rate), CPC (Cost Per Click) etc) are calculated but you can define your own metrics easily. In addition to that, you can change an analysis axis to calculate these metrics.

Version: 0.3.0
Depends: R (≥ 3.1.0)
Imports: magrittr, dplyr, purrr, stringr, rlang, ggplot2
Suggests: covr, devtools, testthat, knitr, rmarkdown
Published: 2019-07-26
Author: Shinichi Takayanagi [aut, cre], Nagi Teramo [aut], Takahiro Yoshinaga [aut], Yanjin Li [aut]
Maintainer: Shinichi Takayanagi <shinichi.takayanagi at>
License: MIT + file LICENSE
NeedsCompilation: no
Materials: README
CRAN checks: mmetrics results


Reference manual: mmetrics.pdf
Vignettes: Introduction to {mmetrics} package
Package source: mmetrics_0.3.0.tar.gz
Windows binaries: r-devel:, r-release:, r-oldrel:
OS X binaries: r-release: mmetrics_0.3.0.tgz, r-oldrel: mmetrics_0.3.0.tgz
Old sources: mmetrics archive


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