Functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB (Fader, Hardie, and Shang 2010 <doi:10.1287/mksc.1100.0580>), BG/NBD (Fader, Hardie, and Lee 2005 <doi:10.1287/mksc.1040.0098>) and Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 <doi:10.1509/jmkr.2005.42.4.415>) models.
Version: | 2.4.2 |
Depends: | R (≥ 3.5), hypergeo, optimx, dplyr |
Imports: | Matrix |
Suggests: | knitr, rmarkdown |
Published: | 2020-12-12 |
Author: | Lukasz Dziurzynski [aut], Edward Wadsworth [aut], Peter Fader [ctb], Elea McDonnell Feit [ctb], Daniel McCarthy [aut, ctb], Bruce Hardie [ctb], Arun Gopalakrishnan [ctb], Eric Schwartz [ctb], Yao Zhang [ctb], Gabi Huiber [ctb, cre] |
Maintainer: | Gabi Huiber <ghuiber at gmail.com> |
License: | GPL-3 |
NeedsCompilation: | no |
Materials: | README NEWS |
CRAN checks: | BTYD results |
Reference manual: | BTYD.pdf |
Vignettes: |
Buy 'Til You Die - A Walkthrough |
Package source: | BTYD_2.4.2.tar.gz |
Windows binaries: | r-devel: BTYD_2.4.2.zip, r-release: BTYD_2.4.2.zip, r-oldrel: BTYD_2.4.2.zip |
macOS binaries: | r-release: BTYD_2.4.2.tgz, r-oldrel: BTYD_2.4.2.tgz |
Old sources: | BTYD archive |
Reverse imports: | BTYDplus |
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